SOUTH SIDE SOUL, NORTH SIDE STAGE.

For the expansion of Uncle John’s BBQ into Wrigleyville, Nausha Turner helped shape a new expression of a Chicago institution, bringing the flavor, history, and visual language of South Side barbecue directly across from Wrigley Field, home of the Chicago Cubs.

The new location bridges two distinct pieces of Chicago culture: the legacy of Uncle John’s and the unmistakable energy surrounding Cubs baseball. Through thoughtful production design and visual storytelling, the space honors the restaurant’s South Side roots while introducing the brand to the crowds, traditions, and game-day atmosphere of one of Chicago’s most iconic neighborhoods.

A Chicago original. A new neighborhood. Across from the Cubs.